Across the country, people are noticing a problem at airports that only seems to be getting worse: traffic. This traffic derives from a number of different factors, not least of which is the record number of travelers. However, another driving force is the increasing use of ridesharing apps. Most airports were designed with lines for taxis to facilitate movement in and out of the airport, but ridesharing circumvents this design, causing more congestion. Many airports are trying to address this issue by making key changes in traffic flow, such as creating separate areas for rideshare vehicles, larger off-site parking lots where drivers can wait, and express lanes for particular types of travelers.
Rideshare companies are also responding to this issue by changing the ways in which they provide service to airports. For example, there are now “rematching” options (available through both Uber and Lyft) that help to link rideshare drivers who just dropped off a rider to another potential rider, cutting down on the time spent circulating and waiting at the airport. On the more extreme end, Uber even offers non-land service to some airports.
However, these measures are not enough, and operational staff at airports in major metro areas are scrambling to keep up with changes. Part of the issue is that rideshare demand skyrocketed in a relatively short period of time, so there has not been much time to respond.

A Growing Problem in the United States Since 2014
One of the first airports to recognize the issue caused by rideshare traffic is San Francisco International Airport, which served 58 million travelers in 2018, up from 47 million in 2014. Unfortunately, the airport has a freeway on one side and a bay on the other, so there are no options for expansion.
Recently, models showed that to increase traffic flow, officials would have to set the speed limit at the airport at 15 mph, up from the current 10 mph. However, achieving that goal means they would first have to reduce rideshare traffic by 45 percent. The airport has instituted a number of measures to do so, such as incentivizing riders to get dropped off in the parking garage, but these measures have not panned out. More recently, the airport decided to force almost all rideshare traffic to the top floor of the garage in a desperate attempt to ease traffic; this appears to be working, at least temporarily.
At the same time, the “rematch” option mentioned above, which has worked well at other airports, does not work at San Francisco International. The current location of the pickup area prevents this option from being implemented.
Because of this issue, rideshare companies have become more creative with their solutions. After all, it is in their best interest to work with airports to make everything run more smoothly. Both Lyft and Uber have launched a new program in which riders get a code and then get into the vehicle of any rideshare driver. The code then directs the driver to the rider’s destination. First introduced for large events like concerts, the system has valuable applications for airports. Namely, it eliminates the need for riders to search for drivers and find the designated car, a major source of congestion.
The Value and Downside of New Construction as a Solution
In the long run, however, these solutions will likely not prove adequate. Some airports have already begun working toward more permanent solutions. For example, the Port Authority of New York and New Jersey has invested $30 billion in transforming its three main airports. These upgrades include infrastructure changes that will help to handle rideshares. At the same time, these construction solutions create short-term issues such as adding more vehicles to the mix and potentially shutting down some of the lanes in the airport as they work on expansion. Thus, facilities need to be strategic with the infrastructure changes that they make. These changes should also focus on more than just rideshare structures and seek to provide more lanes and overall space for cars to move.
The real question with these major projects is who will pay for them. If rideshare apps are necessitating the construction, it is not out of the question to hold these companies somewhat responsible. Airports already do this by charging facility fees to drivers, which are typically passed on to passengers. But this has already resulted in some tension as airports continue to raise the cost of these fees. According to a recent report out of Canada, Uber has pulled out of service at Ontario Airport due to a hike in the fees instituted at the facility. Moving forward, figuring the payment issue out may prove the biggest hurdle to reducing the traffic burden.







